Launching a New Product? Learn How to Choose the Best Name for it, with Confidence
Anna Kupriyanova
Marketer
Decision-making fatigue is a scary thing when you are faced with many options and a lack of time to make the right decision. For our latest case study we decided to play pretend, imagining ourselves as a brand of noise-cancelling headphones that has 3 naming options to choose between.
The options were: Monsters, HyperSound, NoNoise
To get quick consumer feedback we used Fastuna's research solution Name Test
It only takes three steps to set up and launch the test (and a few minutes of your time):
- Upload your naming options + an image of your product.
- Specify your target audience (country, age, gender, number of respondents).
- Get an evaluation of your options in 24 hours.
METHODOLOGY
Stimuli: Three name ideas for headphones, with image and description.
Target: United Kingdom, male, female, from 18 to 65 years, 100 respondents per name idea sample size, 300 respondents in total.
Research Solution: Name Test — a ready-to-use research solution by Fastuna (online survey).
Stimuli: Three name ideas for headphones, with image and description.
Target: United Kingdom, male, female, from 18 to 65 years, 100 respondents per name idea sample size, 300 respondents in total.
Research Solution: Name Test — a ready-to-use research solution by Fastuna (online survey).
Name Test solution: name options comparison table
From this table alone we can see which option is the most liked by the consumers. But let's get a bit deeper and take a look at a detailed breakdown of the three options and how they compare to each other below.
Name Test solution: breakdown of three options by 5 criteria
We can now choose or adjust the name based on the ratings. But it's also helpful to read through the final part of the report: consumer comments about the product naming options. Those can give you a peace of mind, confirming that the name works, or can provide ideas for a name alteration or refinement. Such as:
“
It's short and sweet - nice and to the point - hyper sound positive and its based on sound — Female, 37 (on HyperSound name option)
“
Sounds like the headphones are broken rather than cancelling noise — Male, 53 (on NoNoise name option)
“
I don't think the name reflects the high quality product — Male, 47 (on Monsters name option)
So there you have it. It only takes three steps to choose a name that is liked, viewed as relevant, catchy, and that reflects your product's quality, all based on consumer insights delivered to you lightning fast!
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