Fastuna FAQs

Fastuna is a comprehensive market research platform that offers a range of solutions to assist businesses in conducting surveys, tests, and studies. Through Fastuna, companies can gather valuable insights from consumers, analyze data, and make informed decisions to improve their products, services, and strategies. The platform provides various tools for testing concepts, claims, visuals, and more, along with the ability to create and customize surveys. Fastuna helps businesses efficiently gather feedback and opinions from target audiences to drive successful marketing and product development efforts.

Fastuna simplifies the process of validating marketing concepts through swift, user-friendly, and budget-friendly means. You don't need to possess research expertise! We've achieved this through automation and by condensing decades of research know-how into a collection of bite-sized, pre-packaged solutions. Each solution addresses a specific challenge and provides practical insights, not just raw data.

Using Fastuna follows a straightforward 1-2-3 approach:

- Intuitive setup that takes mere minutes.
- Streamlined data collection, engaging real consumers.
- Concise, actionable reports that offer valuable insights.

Fastuna has been developed to make communication and ideas testing:
— As accessible as possible — especially to marketing professionals who are not consumer research experts.
— As easy and user-friendly as possible — especially when setting up new projects and understanding the results.
— As fast as possible to carry out and obtain results.

Fastuna is designed for business users who are keen on making well-informed marketing decisions swiftly. It's an ideal solution for marketing professionals from both client and agency sides. Whether you're working directly with a brand or operating within an agency environment, Fastuna equips you with the tools you need to enhance your marketing strategies. Our platform is tailored to cater to the needs of professionals seeking quick, reliable insights without the necessity of extensive research expertise. Whether you're launching a new product, testing an ad concept, or exploring consumer preferences, Fastuna empowers you to gather actionable insights efficiently, ensuring your marketing decisions are backed by real consumer opinions.

End clients and creative agencies:
— Pre-testing ideas and creative materials to choose the most promising for further use.
— Pre-testing ideas to fine-tune concepts before launch.
— Obtaining consumer feedback on ideas during creative workshops (when testing on a broad target group).
— Understanding competitive standout through competitor benchmarking.
— Evaluating the quality of creative work undertaken.
— Post-testing ideas to use the results as learnings for the development of future materials.

Agencies only (additional benefits):
— Enriching proposals.
— Enhancing sales pitches.
— Aiding indecisive clients.

Yes, you can test anything from draft concepts through to final content. The important thing to consider is that visuals and videos being tested are clear (not blurred) and that text can be readable by respondents evaluating the idea.

Individuals who complete our surveys participate in various online panels. Online panels contain hundreds of thousands of real consumers who are willing to participate in online research on a regular basis. We manage this process with highly reputable panel aggregators, Cint and Lucid, who are well known in the market research industry.

We send our surveys to panelists who fit the selection criterias required for your test. Respondents answer our simple questionnaires online using a PC or mobile when it is most convenient for them. And when we get their opinions they go straight into your reports. That's why it so fast.

We collaborate with Cint and Lucid, both highly reputable panel aggregators, who work with trusted sample partners (known as panel providers) offering quality respondents and a worldwide reach. Both Cint and Lucid coordinate the process of obtaining and aggregating respondents from the different panel providers.

Founded in 1998 Cint are one of the largest panel aggregators in Europe and worldwide that hosts 40 million registered consumers worldwide. Lucid, founded in 2010, run surveys with consumers in 80 countries and cooperate with over 200 panel providers globally.

Data robustness is essential to the success of Fastuna and the integrity of the results generated. To guarantee this we partner only with reputable consumer panel providers who have the necessary quality control procedures in place along with many other industry standards including ISO, ESOMAR etc.

Yes, respondents are incentivised. They can receive money, vouchers, loyalty points or make charity contributions. The value of the incentives is nominal but symbolic as a goodwill gesture to reflect respondents' time investment. Incentives are not respondents' main source of income.

Yes, your data is secure and private and is not shared with anyone. Only you can view the results of your tests. Participating panel providers ensure that all respondents have a signed a Confidentiality Agreement before participating in our surveys. We can also sign a confidentiality agreement with you to ensure greater security.

Yes. The sample used is representative of market where the test will take place. Therefore the samples we use reflect the overall characteristics of the selected market in terms of gender, age and, in many cases, regions.

For most of our solutions we do not use this approach as it does not reflect real-life conditions. Consumers do not see multiple versions of adverts for the same product or service. Instead for most of our solutions respondents evaluate one idea only (monadic testing). We apply the optimal testing approach for each specific marketing solution and provide benchmarks (currently based on expert norms) for a range of metrics that we evaluate.

Currently the Rank It and DIY solutions are based on consumers making direct comparisons. Rank It is a cost effective approach to quickly capture topline consumer preferences on images or short texts ideas. Respondents evaluate all ideas you uploaded onto our portal and are asked for their preferences. Benchmarking is not available with this solution though.

It's easy. To test multiple ideas you just need to upload all of them onto our portal. We'll then do the hard bit. Except for the Rank It and DIY solutions we'll send each idea to different respondents. Each respondent will receive only one idea to evaluate. We would ensure that each idea is evaluated by same number of people with a similar socio-demographic profile to ensure that a like-for-like comparison can be made.

Yes. Our DIY solution enables you use your own questionnaires to ask consumers up to 15 questions of your choice. With this solution consumers evaluate ideas based on direct comparisons.

Each solution has a range of fixed prices depending on the number of ideas to be tested and the number of responses per idea you wish to receive.

The recommended use cases for each testing option varies depending on the context.

Basic (50 responses per item tested)
We recommend this option in situations where you have several drafts and wish to identify the best two or three to develop further. Use Basic to filter out ideas that do not resonate with consumers.

Standard (100 responses per item tested)
Our most frequently used option. We recommend using Standard when you wish to select the best idea and obtain deeper insights into how consumers perceive each idea.

Pro (200-400 responses per item tested)
We recommend this option when the small details matter for the fine-tuning of your idea. Pro is also recommended for testing niche products, services and events. Additionally, the Pro option offers the capability for conducting subgroup analyses, allowing you to delve deeper into specific segments of your target audience.

Yes, of course. We are agile and are willing to customise tests according to your requirements so long as sufficient volumes can be generated based upon what you wish to customise.
Typical customisation options are:
— Testing in a user-specific region (such as a sales or commuter region).
— Testing on a user-specific target group (such as pet owners).
— Testing based on a user-specific questionnaire or other user-specific protocols.
— Reporting in a user-specific format.
— Other customisation options are also available. If you have any customisation requirements, please contact us to discuss further.

Absolutely! We have volume-based price discounts tailored to your needs. We offer three bundle options, each designed to provide you with greater value. Email us to learn more: ask@fastuna.com

Creating your first project is easy. All you have to do is follow these three simple steps:
1. Register for free here: fastuna.com/app/register
2. Select the solution most relevant for your requirements (if unsure, please ask us: ask@fastuna.com )
3. Follow the instructions and place your order. After you have uploaded your first project we will be in touch.

Feel free to explore the tool and upload draft project if necessary. If you upload any test to explore and learn more about the tool we will not charge you for any projects you upload.